Inflatables

An inflatable ships flat and weighs almost nothing in transit. Inflated at an event, it becomes a large branded object in someone's hand or in the physical space of the activation. Crowd-held items including hands, flags, pennants, bats, and hammers work at sporting events where the logo gets raised above the crowd. Beach and pool items include confetti beach balls, sports-ball-shaped drink coasters, swim rings, and a floating pool chair used during the event itself. Novelty shapes cover animals including dolphins, sharks, flamingos, cows, monkeys, and rubber ducks, plus whoopee cushions and crayon shapes. At the higher end, branded PVC chairs, ottomans, lounge chairs, and sofas suit activations where the seating environment carries the brand. Printing applies a design to the PVC surface. Sublimation covers the full surface.

The point of ordering an inflatable is to put the brand into the space of the event rather than just into someone's bag. A handed-out inflatable hand gets raised above the crowd and carries the logo to wherever the holder is standing, so the brand is visible to the people around them throughout the event rather than only to the person who received it.

Branded inflatable furniture suits pop-up spaces and outdoor activations where chairs and sofas let the brand occupy the physical environment of the event rather than appearing only on distributed items.

Good to Know

What makes inflatables effective at events compared to other giveaway items?

Most giveaway items go into a bag and come out later, away from the event. Crowd-held inflatables get used at the event itself, raised and held in view of everyone around the holder, so the brand gets seen by the crowd rather than just by the recipient.

What is the print area like on an inflatable compared to a standard giveaway?

An inflatable hand or bat offers a print surface of 15 to 20 centimetres or more across a clearly visible face. Beach balls and swim rings provide a circular print area suited to a logo or repeating brand pattern, and novelty animal shapes offer a print area across the body of the item.

Which items suit children's events and family activations?

Animal shapes including dolphins, cows, sharks, flamingos, and rubber ducks suit children's events because the shape itself has appeal beyond the brand on it. Crayon and candy inflatables work well in similar settings, and whoopee cushions suit school events and informal giveaways where the novelty of the item is the draw.

Does sublimation work on all inflatable shapes in this range?

Sublimation covers the full surface of PVC inflatables with the design and suits items where all-over colour is needed. It works best on items with flat or gently curved surfaces where the dye transfers evenly, so printing is available across a broader selection of shapes.