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Promotional Bags & Totes
Promotional bags are one of the easiest things to get right, as long as you match the style to the job. The biggest groups here are a good place to start. Cooler bags lead the way, from small lunch coolers to two-tone nylon drink bags. Promotional backpacks cover laptop packs, daypacks and hikers' packs, and tote bags handle the big giveaway runs in cotton and non-woven polypropylene.
Then there are promotional travel bags, which include waist belt bags, shoe bags and wheelie duffles for staff who are on the road. Shopping bags add gussets for extra room, and drawstring bags come in canvas, poly and plastic versions for events where you need to hand out a lot quickly. If you're buying branded promotional bags for a large group, start with how far people will carry them and what goes inside.
Some Popular Bags
Cotton, Non-Woven, Nylon or Plastic Explained
Fabric decides how a bag feels and how long it hangs around. Cotton and canvas have a soft, natural hand, which is why library bags and long-handle totes come in them. Non-woven polypropylene is the light, low-cost pick for promotional tote bags at expos, and gusseted versions stand up for shopping. Nylon is tougher and handles a splash, so it turns up on drink coolers, backsacks and sports bags. Custom promotional bags in nylon also pack down small for travel.
Plastic bags are a different animal. Die cut handles, rope handles and frosted finishes give them a boutique look for retail counters and launches. Clear bags let contents show through, and sparkle print bags add shimmer to non-woven totes and conference bags. For trade buyers ordering large numbers, the trick is to pick one fabric across the whole run so every bag looks and feels the same. Most styles can be screenprinted, and a few can have full colour digital print.
Non-woven polypropylene tote bags and drawstring backsacks suit expo giveaways, because they're light, low in cost and fold flat for events. A show satchel gives visitors one place to keep catalogues and handouts as they walk the floor.
A backsack is a drawstring bag with cords that double as shoulder straps, while a backpack has a zip, proper shoulder straps and more structure. Backsacks fold flat for events, and backpacks suit daily commuting with a laptop.
Promotional picnic bags come fitted out for a shared meal, with room for food and settings for a group. Cooler bags focus on keeping drinks and lunch chilled and come in sizes from a single lunch to a pair of wine bottles.
Travel bags cover bum bags, shoe bags, waist belt bags and wheelie duffles for life on the move, while sports bags are duffels sized for gym gear and kit. Travel styles split items into smaller pieces, and sports bags give one big main section.
Cotton suits a reusable shopping bag best if you want a soft, natural feel that lasts, while non-woven polypropylene wins on low weight and cost. Nylon packs down small and copes with wet days, which makes it handy for a handbag.
Jenny from our sales team says: "Look at the handles before anything else. Reinforced 'X' stitching where the handle meets the bag is the spec that matters most. If you want people carrying groceries or heavy documents in your tote, pick handles built for the weight."
One Thing to Check Before a Big Run
Gussets are the quiet detail that changes everything on branded promotional bags for shopping. A side and base gusset lets a tote or shopping bag sit upright at a checkout and swallow a box or a stack of catalogues. Flat custom bags without one suit light handouts and slip neatly into a show satchel. Pick the shape to suit the load.