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Stubby Holders
Promotional stubby holders have remained one of Australia's most popular branded products for decades because they combine everyday use with a large printable area. The category includes Standard Stubby Holders, Novelty Stubby Holders, glass holders and larger designs suited to bottles and specialty drinkware. While often associated with beer, stubby holders are now used with soft drinks, sparkling water, energy drinks and a wide variety of bottled beverages. Different sizes and constructions exist because beverage containers vary considerably, and a holder that fits a standard can may not perform as well with bottles, glasses or larger drink formats.
Stubby holders are commonly distributed at sporting events, festivals, corporate functions, breweries, clubs and fundraising campaigns. They are also popular with trades, automotive businesses and outdoor organisations where cold drinks are frequently consumed in warm conditions. Their ability to remain in use long after an event has finished continues to make them one of the most recognised promotional products in Australia.
Some Popular Stubby Holders
Why Thickness Matters
One of the biggest differences between stubby holders is the thickness of the insulating material. Most standard stubby holders are made from neoprene or foam, but the thickness can vary significantly between products. Thicker neoprene generally provides better insulation and a firmer feel in the hand, while thinner styles may fold more easily for storage and transport. The difference is often most noticeable during outdoor events, sporting matches and long periods in the sun where maintaining drink temperature becomes more challenging.
Fit is equally important. A stubby holder that closely matches the size of the can, bottle or glass will usually perform better than one that is too loose. This is why standard stubby holders, glass holders and large bottle holders continue to exist as separate product types rather than a single universal design. Matching the holder to the drink container often has a greater impact on performance than simply selecting the thickest material available.
Yes, but not because they cool the drink. Stubby holders slow the transfer of heat from the surrounding air and from your hand into the can or bottle. This helps the beverage stay cold for longer, particularly in warm outdoor conditions.
Neoprene is generally regarded as the premium option because it offers good insulation, durability and flexibility. Foam stubby holders are lighter and often more economical, making them suitable for large-scale events and giveaways.
A base provides additional insulation beneath the drink and helps catch condensation. Stubby holders without a base can be folded flatter and are often preferred when compact storage and mailing are important considerations.
In most cases, thicker neoprene provides better insulation than thinner material. However, the fit of the stubby holder is also important. A well-fitted holder often performs better than a thicker holder that is too loose around the container.
Stitched stubby holders are generally more durable because the seams are physically sewn together. Glued stubby holders can still perform well but may show wear sooner when subjected to frequent use, stretching or exposure to moisture.
Jennifer from our sales team says: One of the most common mistakes is choosing a standard can holder when the audience mainly drinks bottled beverages. A holder that closely matches the shape and size of the container will usually feel better in the hand and provide better insulation than one designed for a different drink format.
More Than A Can Cooler
Stubby holders have evolved well beyond the standard can cooler, with designs now available for bottles, glasses and larger beverage containers. Standard stubby holders remain the most popular option, while novelty stubby holders, glass holders and large bottle holders provide alternatives for different drinking preferences. Material choice, thickness and construction all influence how the holder feels and performs in everyday use. Neoprene and foam designs each have their own advantages, while selecting the correct size can often make a bigger difference than people expect. If you need help comparing the available options, our team can assist.