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Jigsaw Magnets
A jigsaw magnet is a flat magnet cut into interlocking pieces, with full colour digital print covering the entire face. The pieces arrive together, and the person who receives them assembles the pieces on a fridge or metal surface to reveal the complete artwork. The full brand image only appears once the pieces are in position, so the item gets handled and seen up close before it becomes a static display piece. This differs from a standard flat fridge magnet, which is received and placed without assembly. Australian Made options are available, sizes run from 70×70mm through to 295×110mm, and all start from 250 units.
Jigsaw magnets included in a real estate direct mail drop reach a household that assembles the pieces before seeing the complete brand message. That brief assembly moment creates a deliberate engagement with the artwork, and the completed magnet then stays on the fridge displaying the company's contact details and full branding for as long as it remains on the surface.
Sizes from 70×70mm to 295×110mm; from 26 cents per unit at volume; MOQ 250 units across all sizes in the range.
Worth Knowing
Who uses jigsaw magnets as a promotional item?
Real estate agencies, insurance companies, and local service businesses are common buyers because jigsaw magnets suit letterbox and direct mail campaigns where contact details need to end up in the home. Schools and community organisations also order them for event giveaways and fundraiser packs where an interactive item adds value over a plain flat magnet.
What makes a jigsaw magnet more effective than a standard fridge magnet?
The assembly process creates a short, active engagement before the item reaches the fridge, with the person handling each piece and seeing the artwork up close. Once assembled and on the fridge, it functions the same as any other branded magnet but the assembly step means it was engaged with rather than simply placed.
Are these suitable for including in an event bag or show bag?
Jigsaw magnets suit event bags because they're flat and lightweight, adding minimal bulk. The jigsaw format also stands out among flat inclusions, giving the person something to do with the item rather than setting it down immediately with other giveaways.
Can the artwork include detailed photography or complex brand colours?
Full colour digital print reproduces photography, gradients, and complex colour accurately across the entire magnet face. The artwork bleeds edge to edge, so there's no border or white margin limiting the design, and the full brand palette can be used without the colour-count restrictions that pad printing imposes.

