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20 May, 2024

How to Use Custom Stubby Holders in Your Marketing

Stubby holders, those nifty little things you slip your cold drink into, are not just for keeping your hands dry. They're a cracking way to get your brand out there, especially here in Australia where we love a good BBQ and a cold one in hand. Today we will look at some fun and creative ways to make them work for your marketing.

Custom stubby holders are like a walking billboard, but cooler. They're perfect for our laid-back Aussie events, from sports games to beach days.

Examples to Get You Going:

1. BBQ Cookout:
Imagine hosting a classic Aussie BBQ cookout. You can customise stubby holders featuring iconic Australian symbols like kangaroos, koalas, or a BBQ grill. Distributing them to your guests not only keeps their drinks cold but also adds a touch of Aussie charm to your gathering. It's a great way to make your BBQ memorable and promote your brand or event.

2. Local Music Festival:
If you're sponsoring or organising a local music festival, they can be a hit among festival-goers. Create unique designs that reflect the music, culture, and vibe of the event. Attendees will appreciate having a stylish and functional item to keep their drinks cool while enjoying live music, and your brand will gain exposure as they are used throughout the festival.

3. Cricket Match:
Cricket is a beloved sport, and attending a cricket match is a quintessential experience. Consider offering them featuring your brand's logo and cricket-themed artwork. Fans at the match can use them to keep their drinks cool during the game, and your brand will be associated with the excitement and camaraderie of cricket season.

4. Local Pub or Bar Promotion:
Partner with a local pub or bar to create branded ones for their patrons. These can be given away during special events, happy hours, or as part of a loyalty program. Customers will appreciate the practicality of them and the local touch, and your brand will become a part of the local pub culture.

In each of these scenarios, they offer a tangible and enjoyable way to promote your brand while enhancing the experience of the event or activity.

Designing Your Stubby Holders

Make them pop! Bright colours, catchy phrases – anything that'll make people go, "Wow, that's a cool stubby holder!"

Examples:

1. Bold and Bright

- Colour Palette: For a bold and bright design, consider using neon colours such as vibrant yellows, electric blues, or hot pinks. These colours instantly catch the eye and create a sense of excitement.

- Typography: Opt for big, bold letters in a contrasting colour to the background. This ensures that the text stands out and is easy to read, even from a distance.

- Graphics: Incorporate eye-catching graphics or patterns that complement the colour scheme. Abstract shapes or dynamic patterns can add a modern and energetic feel.

- Brand Identity: Ensure that your brand logo and name are prominently featured in the design. They should blend seamlessly with the overall bold and bright aesthetic.

2. Fun and Quirky:

- Humorous Elements: Add a touch of humour to your design. This could involve using funny quotes, witty one-liners, or humorous illustrations that resonate with your target audience.

- Engaging Imagery: Include quirky and amusing images or illustrations that tell a story or provoke laughter. These visuals can be related to your brand, the event, or a pop culture reference.

- Conversation Starters: Design them to spark conversations. When people notice the humorous elements, it's likely to lead to interactions and discussions among those using them.

- Playful Fonts: Use fonts that convey a playful and lighthearted vibe. Script fonts with a touch of whimsy or unconventional lettering can add character to your design.

3. Beach Vibes:

- Coastal Colour Palette: If you're designing them for a beach-themed event or promotion, choose a colour palette inspired by the beach, including soft blues, sandy neutrals, and vibrant sea greens.

- Beach Icons: Incorporate beach-related icons like palm trees, waves, surfboards, or seashells into the design. These symbols instantly convey a relaxed beach vibe.

- Sunset Imagery: A stunning beach sunset can be a captivating focal point for your design. It not only adds visual appeal but also evokes a sense of tranquillity.

- Australian Beach Culture: If you're targeting an Australian audience, consider including elements that reflect the country's beach culture, such as thongs (flip-flops), a cricket bat, or a barbecue grill.

4. Wildlife Wonderland:

- Native Wildlife: Create a design that celebrates Australia's unique wildlife. Feature illustrations of kangaroos, koalas, wombats, or colourful parrots to showcase the country's natural beauty.

- Bushland Background: Use a backdrop that resembles the Australian bushland or the Outback. Earthy tones and native flora can complement the wildlife theme.

- Educational Elements: Include fun facts or trivia about Australian wildlife. This not only engages users but also promotes awareness and appreciation of local fauna.

- Conservation Message: If your brand aligns with environmental conservation, incorporate a subtle conservation message to raise awareness about protecting Australia's diverse wildlife.

These design approaches and examples can help you create ones that resonate with your audience and effectively promote your brand or event.

Who's Your Crowd?

Think about who you're giving these to. What do they like? What will catch their eye?

Examples:

1. For the Youngsters:

- Trendy and Memes: When targeting a younger audience, it's essential to stay on top of current trends and memes. Consider incorporating popular internet memes, hashtags, or viral references into your design.

- Vibrant and Playful Colours: Younger individuals often appreciate vibrant and playful colours. Use a colourful palette that resonates with the latest fashion and pop culture trends.

- Bold Typography: Use bold, modern typography that reflects the style of memes and online content. Experiment with unconventional fonts and layouts to create a visually striking design.

- Customisation: Allow for personalisation, such as adding the recipient's name or creating designs that are easily customisable to match individual preferences.

2. For the Business Crowd:

- Elegant and Professional: The corporate crowd tends to prefer understated and sophisticated designs. Opt for a clean and elegant aesthetic that aligns with a professional image.

- Minimalist Colour Palette: Stick to a refined colour palette with muted tones such as navy, grey, or black. These colours convey professionalism and maturity.

- Corporate Branding: Incorporate your company's logo and branding elements discreetly. Ensure that they blend seamlessly with the overall design without being overly dominant.

- Quality Materials: Consider using high-quality materials, such as leather or faux leather, to enhance the sense of sophistication.

3. Sporting Enthusiasts:

- Target Audience: Australians are passionate about sports, so consider designing ones that cater to sporting enthusiasts. Your audience might include cricket fans, footy supporters, or tennis.

- Team Spirit: Create designs that feature local sports teams' logos, colours, or mascots. This allows fans to show their team spirit while keeping their drinks cold during matches or games.

- Event Promotions: Design ones for major sporting events, such as the Ashes, the Australian Open, or the Grand Finals. These can serve as collectible souvenirs for attendees and fans.

- Sporting Icons: Incorporate images or illustrations of famous Australian athletes, such as cricketers like Don Bradman or tennis stars like Rod Laver, to add a sense of nostalgia and admiration.

4. Food and Beverage Lovers:

- Target Audience: If your target audience comprises foodies or beverage connoisseurs, focus on designs that resonate with their passion for gastronomy.

Design Elements:
- Culinary Imagery: Incorporate mouthwatering images of gourmet dishes, wine glasses, cocktails, or iconic Australian foods like meat pies or lamingtons.

- Food Quotes: Feature witty or food-related quotes and puns that are sure to tickle the taste buds and sense of humour of food and beverage lovers.

- Gourmet Colour Palette: Use rich and appetising colours like deep reds, golden yellows, and decadent chocolates to make them look as delicious as the treats they enjoy.

How to Hand Them Out

The best part? Figuring out fun ways to get these stubby holders into people's hands.

Examples:

1. Event Freebies:

Distribution Method: One of the most popular ways to hand them out is by offering them as freebies at events. Whether it's a music festival, sporting event, trade show, or community fair, giving them away  to attendees can create an instant buzz.

Advantages:
- Visibility: Events attract crowds, which means your brand will gain visibility among a large and diverse audience.

- Memorabilia: They serve as event memorabilia, reminding attendees of their experience and your brand long after the event is over.

- Positive Association: The act of receiving a freebie can create a positive association with your brand, fostering goodwill.

2. With a Purchase:

Distribution Method: Offering a free one as a gift with purchase is an enticing promotion that encourages customers to buy your products or services.

Advantages:
- Incentive: It provides a strong incentive for customers to make a purchase, as they get an additional value-added item.

- Brand Loyalty: Customers who receive the free one may feel a sense of loyalty to your brand and are more likely to return for future purchases.

- Marketing Opportunity: It's an excellent opportunity to cross-promote related products or upsell to customers.

3. Social Media Contests:

Distribution Method: Host contests or giveaways on your social media platforms where participants have a chance to win customised stubby holders.

Advantages:
- Engagement: Contests generate engagement and increase your social media following, leading to a wider audience.

- User-Generated Content: Encourage participants to share photos or posts related to them, creating user-generated content that promotes your brand.

- Targeted Promotion: You can tailor the contest to reach specific demographics or interests within your social media audience.

4. Community Sponsorships:

Distribution Method: As part of your brand's community engagement, sponsor local sports teams, charity events, or community gatherings and distribute custom ones at these events.

Advantages:
- Local Exposure: You'll gain exposure within your local community, which can strengthen your brand's presence and reputation.

- Positive Image: Supporting community initiatives reflects positively on your brand and may foster customer loyalty.

- Direct Engagement: You have the opportunity to engage with community members directly, building personal connections.

Team Up!

Collaborating can get your brand in front of new eyes. Think local events, other businesses, you name it.

Examples: 

1. Local Festivals:

- Collaboration Opportunity: Partnering with local festivals is an excellent way to get your brand in front of a diverse and engaged audience. You can set up a stall or booth at the festival and distribute branded stubby holders.

Advantages:
- Event Exposure: Local festivals typically attract a significant number of attendees, providing your brand with substantial exposure.

- Community Engagement: Being part of a community event fosters a sense of local engagement and demonstrates your brand's commitment to the area.

- Positive Association: Associating your brand with a fun and vibrant festival creates a positive brand image.

2. Brewery Partnerships:

- Collaboration Opportunity: Collaborating with a local brewery to create a special edition one can be a mutually beneficial partnership. They can be used to promote both your brand and the brewery's products.

Advantages:
- Cross-Promotion: The partnership allows you to cross-promote each other's brands, reaching a wider audience.

- Craft Beer Enthusiasts: If your target audience includes craft beer enthusiasts, teaming up with a brewery can help you tap into this niche market.

- Collectible Appeal: Special edition ones can become collectible items, encouraging repeat visits to the brewery.

3. Sporting Club Partnerships:

- Collaboration Opportunity: Partner with a local sporting club, whether it's a cricket team, rugby club, or surf lifesaving club, to create branded ones featuring the club's logo and your brand.

Advantages:
- Sports Enthusiast Audience: Sporting clubs have dedicated followers and fans who are likely to appreciate branded merchandise.

- Local Support: Supporting local sports clubs can enhance your brand's reputation as a community-minded business.

- Game-Day Giveaways: Distribute them at the club's games or matches to reach a captive audience.

4. Collaborative Events with Local Artists:

- Collaboration Opportunity: Partner with local artists or illustrators to create unique and artistic designs that showcase their talent and your brand.

Advantages:
- Artistic Appeal: Artistic stubby holders can be seen as collectible pieces and may attract art enthusiasts.

- Supporting Local Creativity: Collaborating with local artists shows your brand's support for the local arts community.

- Limited Edition: Consider producing limited-edition designs to create a sense of exclusivity and encourage collecting.

Social Media Fun
Encourage people to use social media.

Examples:

1. Hashtag Away:

- Engagement Strategy: Encourage people to showcase their stubby holders by creating a unique and catchy hashtag associated with your brand or campaign.

Advantages:
- User-Generated Content: By using the designated hashtag, customers will post photos of their ones on social media platforms, generating user-generated content (UGC) that promotes your brand.

- Viral Potential: If the hashtag gains popularity and trends, it can reach a wider audience and become a viral marketing tool.

- Community Building: The hashtag can create a sense of community among users who share their stubby holder photos, fostering a loyal customer base.

Considerations:
- Promotion: Promote the hashtag across your social media channels, on your website, and through any physical marketing materials to encourage its adoption.

- Engagement: Interact with users who use the hashtag by liking, commenting on, or sharing their posts to further build a sense of community.

2. Photo Competition:

Engagement Strategy: Organise a photo competition where participants can submit their best and most creative photos featuring your stubby holders for a chance to win prizes or recognition.

Advantages:
- Content Generation: A photo competition generates a wealth of visual content that can be used in your future marketing campaigns.

- Incentive: Offering prizes or incentives for the best photos encourages active participation and sharing.

- Showcasing Creativity: It allows customers to showcase their creativity and personal style, which can lead to more diverse and interesting content.

Considerations:
- Judging Criteria: Clearly define the criteria for judging the photos, whether it's based on creativity, originality, humour, or any other aspect you want to highlight.

- Promotion: Promote the competition across your social media platforms, email newsletters, and website to attract participants.

- Prizes: Ensure the prizes offered are appealing and relevant to your target audience.

3. Flashback Fridays:

Engagement Strategy: Dedicate a specific day of the week, such as "Flashback Fridays," for customers to share photos of their memorable moments with them.

Advantages:
- Nostalgia and Storytelling: This strategy encourages customers to reminisce about past experiences and share stories related to your brand or events.

- Regular Engagement: It creates a consistent rhythm of customer engagement on social media, keeping your brand in the spotlight.

- Thematic Posts: Use themed prompts or topics each week to keep the content fresh and engaging.

Considerations:
- Promotion: Promote the Flashback Fridays initiative in advance and provide a list of upcoming themes to generate anticipation.

- Acknowledgment: Respond to and acknowledge the posts shared by customers, fostering a sense of community and appreciation.

4. Stubby Holder of the Month:

Engagement Strategy: Run a monthly contest where customers can submit photos of their stubby holders in unique or interesting settings, and the best photo wins a prize.

Advantages:
- Consistent Engagement: The monthly contest provides regular and ongoing engagement on your social media platforms.

- Variety of Content: It encourages a variety of creative and fun photos, keeping the content fresh and exciting.

- Recognition: Winners receive recognition and prizes, incentivising participation.

Considerations:
- Promotion: Promote the contest at the beginning of each month and showcase the previous month's winner to inspire participation.

- Prizes: Offer attractive prizes or rewards to entice customers to participate.

These social media engagement strategies can help you leverage the power of user-generated content, foster a sense of community, and increase brand visibility in the Australian market by encouraging customers to share their experiences online.

Wrap-Up
There you have it – stubby holders are a fab, fun way to get your brand buzzing. With the right design, audience, and strategy, they could be the hero of your marketing.

The PromotionsOnly Team