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2 May, 2012

Making The Most From Promotional Pens!

There are many factors in considering what type of promotional pens you want to use and this will also determine how you use them to promote your business.

Firstly you have cheap plastic pens. These are best for mass market giveaways where price is the overriding factor. You can still get some added benefits though if you buy smartly. Some printed pens you can only pad print on the side, but others you can do what they call a wrap print which goes all the way around the barrel. They cost no more to print, but you can triple the advertising space on your pen, just by taking a little longer to choose one that has a straight shaped barrel.

If you have a lot of advertising material you want to get onto your promotional pens, you might want to consider two other handy styles. One is a banner pen which has a side mounted pull section that rolls out a printed banner. It retracts back into the pen when not in use, but the banner is printed full colour and you can get a lot of graphics and text onto them. The other is what they call a message pen. These have a scrolling centre piece within the pen and every time you click it a new message appears. You can have six messages in total, so again it gives you some great advertising opportunities.

Lastly you have metal pens which are considered more upmarket and are best done with a laser engraving finish. These are best suited for more upscale clientele as they have a much higher perceived value than plastic pens and are best handed out in person rather than through a mailing promotion.

When it comes to promotional pens there are many options. If you are still unsure on what might work best for your business, contact our sales team and they'll be glad to help.

The PromotionsOnly Team