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19 August, 2022
4 Ways Promotional Products Can Help Grow Your Business
Promotional products are an excellent way to promote your business, company, or yourself. If you’re considering getting your business involved in promotional products, there are many reasons this can benefit your business growth and overall marketing strategy.
Check out these four ways promotional products can help grow your business.
1. Increase Awareness
Promotional products are a cost-effective way to increase awareness of your brand. The more people see your name, logo or slogan, the chances are they’ll start associating it with your products and services, resulting in more sales down the road.
Branded products (bags, mugs, glasses, lanyards, pens, umbrellas, etc.) can be used at trade shows, conferences and other networking events. Still, you can also give them away as incentives for referrals and sales milestones or hand them out during holidays. Customers love personalised giveaways like t-shirts, pens, bags, mugs, etc.
2. Reduce Costs
Whether starting a new business or trying to grow an existing one, promotional products can help reduce overall costs. Promotional products are often used as giveaways at events and conferences or as thank-you gifts for clients or employees.
Though there are other effective ways to market your brand and build customer loyalty that doesn't involve physical merchandise, having promo items on hand is another way to increase awareness about your company or product line without breaking your budget. Often, it's easier to track ROI with branded giveaways than paid ads — after all, when someone uses a travel mug for three months instead of buying one every week, it's clear that your giveaway worked.
3. Encourage Purchase
While gift cards and promotional products seem like a great way to lose money, they tend to do the opposite. Studies have shown that customers who receive a promotional product gift are more likely to make additional purchases than those who receive a discount. So, using promotional products will encourage more purchases.
4. Attract Prospects
Whether you’re looking to make a new connection or build a business with an existing client, promoting your company at a tradeshow or event can attract new prospects. Smart buyers prefer to buy from those they know, like and trust — and promotional products are a great way to introduce people to your brand for free.
Handing out promotional products creates an opportunity for initial interactions and reminds you of your presence after you leave. With so many things competing for attention these days, it’s essential to leave as lasting an impression as possible; custom-printed pens and mugs work particularly well.
In today’s competitive marketplace, giving away promotional products to your customers is a great way to gain an edge over your competition. In business, as in life, you get what you give. Giving away valuable and memorable items helps foster strong customer relationships and builds brand loyalty. Moreover, businesses that use promotional products consistently report improved sales figures due to increased customer retention and word-of-mouth marketing. Start promoting your brand with customisable promotional products today.
The PromotionsOnly Team